If you’re looking for email marketing examples, you’ve come to the right place. These examples showcase how to use different email marketing techniques to build your business. The following examples show how to make your emails more attractive and effective. Using beautiful images and engaging text, these examples will show you how to make the most of email marketing. And don’t worry, they’re not too boring! You can find plenty of email examples that won’t make you cringe.
Consider an example that has been wildly successful. HELM Boots’ abandoned cart email does more than just remind subscribers of their abandoned cart. Instead of just sending a product reminder, they include a call-to-action button. This email also features an incredible visual of the product, trust signals, and extra links to the site. For a more personal email, a brand could create an email campaign that features an actual person, rather than just a robot.
In addition to showing how to solve a problem, a creative email is also more likely to generate engagement. Customers value time and attention, and an email that is eye-catching and interesting is more likely to be opened and read. And if your email is useful to them, they’re more likely to share it on social media. Emails that have a generic subject line will turn readers off. Be sure to address your emails by name, so that the message stays relevant.
The right email can lead to a successful conversion, and you’ll want to be sure to keep them happy once they’ve made a purchase. Email marketing is a great way to keep your customers happy by letting them know about new products or sales. Besides, you can even thank them for signing up and offer them a discount on their next purchase. This is one of the most important email marketing examples and can make a big impact on your business.
A heartfelt email is one of the most memorable types of email marketing, as it tugs at the heartstrings and reaffirms why people signed up to your list. The email can also contain an incentive, such as a coupon code or discount. Remember that it’s important to keep your old subscribers, too! They’re likely to trust your brand enough to give you their contact details. Your emails should show them that they’re important to you.
Color psychology studies have shown that colors affect how consumers feel and behave. Research shows that colors affect how we perceive brands, and certain color combinations appeal to different emotions. So when you’re designing your email, consider how colors affect your conversion rates. For example, red buttons outperformed green buttons by 21 percent. This is mainly due to the contrast between the two colors. So if you’re selling a new product, be sure to consider your target audience’s emotional response to color when choosing the right email colors.
If you’re looking for email marketing examples that are relevant to your business, look no further than those created by RunKeeper. This email highlights changes made to their app, and it discusses the new features that users may not have been aware of. The email also features a “Hi friend” greeting and a closing that says “You rock.”
Emails that are part of a larger campaign have different outcomes. Depending on the stage in the buyer’s lifecycle, you may want to send educational emails to help your leads move from awareness to consideration. Further down the line, you could provide more conversion-focused content. But whatever you do, make sure your emails are optimized for that stage and have a clear takeaway. And remember to use click-worthy subject lines and copy for maximum results.
Another email marketing example that uses appealing colors is Airbnb’s newsletter. The design is aesthetically pleasing and contains a clear call to action. The copy is conversational, but still conveys the message effectively. The e-mail is short, crisp, and to-the-point. Its design is very similar to the website’s logo and visual identity system. You can easily use tools such as Canva to create a simple yet beautiful header graphic.