So, how would you measure the success of a single marketing email? Well, it really depends on the goals of your marketing email. For example, if you want to attract more visitors to your website, you can use a conversion rate metric to determine whether or not your marketing emails are converting. In simple terms, conversion rate is the percentage of email recipients who complete an action after receiving them. That action can be RSVPing to an event, filling out a survey, or making a purchase on a website. Another metric to measure success is total orders, or how many total purchases were generated by your emails.
The open rate of an email depends on its content and how many recipients clicked on the CTA link. If the email contains good content, the open rate will be higher. This is because customers will open it if it comes from a brand they trust. A well-written subject line can also increase the open rate. Another metric to measure the success of an email is the click-through rate, which indicates how many people clicked on a CTA link (call-to-action). If you have a link on the email that leads to a page on your website, you can track this in analytics.
The next metric to measure the success of an email campaign is the conversion rate. This is a ratio that represents the number of people who clicked on a specific action after receiving your email. Usually, the conversion rate is the overall goal of an email campaign. Aiming for 2% or higher for your campaign would be a good goal. In addition to clickthrough rate, you should measure the unsubscribe rate. This metric is also important because it tells how many people opened an email and clicked on a CTA.
Besides the open rate, other metrics like click-through rate, bounce rate, and conversion rates can also be measured. A high click-through rate can indicate a problem with your product or landing page. By analyzing the data of your emails, you can determine which variables have the most impact on the email campaign. You should also set benchmarks and goals for each metric to get an accurate picture of how well your emails are performing.
If you’re sending marketing emails to a list of subscribers, tracking your open rate can be an easy way to determine if your content is effective. You can measure your email’s deliverability by monitoring how many people have clicked on the share button or the forward to a friend button. The deliverability metric can help you monitor whether your email is hitting your target audience. If it doesn’t, you should make some changes.
Another metric that is useful in assessing the effectiveness of your marketing emails is the Click-Through-Rate or CTR. The Click-Through-Rate or CTR tells marketers whether their content is engaging and persuasive. If CTR is low, this means your email list doesn’t care much about the content. Ultimately, you’ll be able to gauge the effectiveness of your emails based on the CTR metric.
As mentioned above, many brands conduct A/B testing to determine which combination of subject lines and body copy will bring the best results. Make sure the subject line matches the brand. When a message comes from an e-mail, people tend to respond best to names and cities. Don’t use duplicate content – that will hurt your SEO and cause people to stop reading it. Therefore, test and analyze before releasing your campaign.
Once you’ve sent out your first email, the next important metric to monitor is email deliverability. The higher your deliverability rate, the more likely your email is to be delivered to its recipients. Another metric to measure email deliverability is the rate at which your email is shared by your subscribers. If you’re able to generate at least 5 percent of shares on social media, that’s great!
Another important metric to monitor is the open rate. This is the percentage of recipients who opened your email. While the open rate isn’t always reliable, it can be a helpful tool in determining which subjects have the highest open rates. A good subject line should entice customers to click the link and read the content. With an open rate of over 30%, your email will be read by more than half of its audience!
The success of your email campaign is inextricably linked to the success of your landing page, and you can easily track this through website analytics. You can also use a unique tracking URL to track where your readers click. This is especially useful if your email includes a call to action that sends the reader to your website’s home page. If your email doesn’t do this, readers are more likely to leave your site, which is counterproductive to your marketing efforts.