How to Generate HVAC Sales Leads

hvac sales leads

Whether you’re new to the HVAC business or a seasoned veteran, it’s important to know how to generate sales leads. Getting quality leads is key to the success of any business. Here are the steps you can take to get the leads you need to grow your company.


Using effective SEO strategies is a good way for HVAC companies to gain more web traffic and sales leads. This type of marketing can also be a great way to reduce unnecessary marketing costs.

HVAC SEO is the process of optimizing your website to improve its ranking in search engine results pages (SERPs). This can be done through content production, link building, and technical SEO. It can also include promoting your website through other online channels such as social media.

A good SEO strategy should also include on and off-page optimization techniques, such as adding keywords to the title, description, and URL of your website. SEO is not a quick fix, and it can take several months to achieve a top search engine ranking. Getting a good SEO score will allow you to monitor how your prospects are interacting with your website. You should also make sure your website is always updated.


Using pay per click advertising for HVAC sales leads can be a great way to bring in new customers. Using this advertising method allows you to reach an audience that is specifically interested in your services. With PPC, you are only charged when a lead clicks on your ad, allowing you to keep your cash flow in check.

Pay per click ads are placed on various websites including Facebook, YouTube, and Google’s search engine. They start showing up right away. You can choose a specific geographic area to reach, and you can also pause your ads on closed business days. You can also use PPC ads to drive people to a special landing page dedicated to marketing promotions.

Using a professional marketing company to run your PPC ads can save you time and money. It can also increase your ROI.

Email marketing

Creating an email marketing campaign for your HVAC sales leads can be a great way to generate leads. However, you’ll want to make sure your strategy is the right one for your business. The most important thing to remember is that it should be able to bring in new customers while providing your existing clients with value.

The most effective email campaigns have a few things in common. They provide value to their subscribers and they build relationships with your leads. They also have a call to action.

The best way to get people to respond to your email is to provide value in the form of valuable content. Your content should include information on HVAC maintenance and current specials. It should also include visual elements such as bullet points and images.


Using influencers to promote your HVAC business can be a good idea. However, hiring the wrong influencer can ruin your business. There are several factors that you should consider before making a decision.

First, you should evaluate potential influencers. This is not an easy task. If you are not careful, you might hire a fake influencer. Then, you might end up losing valuable customers. You can also run the risk of breaking federal guidelines.

Another issue to consider is the type of content you create. You should produce entertaining content. You should not only create informative content, but also share it on social media. If you produce quality content, it will be noticed by search engines.

Creating live videos can also help you engage your target audience. You can share videos on YouTube or Facebook. You can also promote these videos on your website. You can also use testimonial videos to demonstrate your credibility.

Creating long-term relationships with your customers

Creating long-term relationships with your customers is essential for your business. These relationships will increase the customer’s lifetime value, and make your business more profitable. However, if you’re not a salesperson, it can be difficult to understand how to build these relationships.

One way to establish a relationship is through networking. You can attend trade shows, join professional organizations, and get involved in your local Chamber of Commerce. These connections can lead to new suppliers, potential customers, and vendors.

In addition, you can use email marketing to communicate with your customers. Email marketing can help you improve your ROI and turn leads into customers.

Another way to establish a relationship is to provide a free home evaluation. A free evaluation can help you understand the budget and timeline of your potential customers. This will make them more likely to book an appointment.

Physicians Email Lists

doctors email lists

Physicians email lists are one of the most powerful tools for medical marketers. They’re the easiest and most affordable way to establish a relationship with your target audience. Not only do they create opportunities to interact with solid prospects, but they can also help you build a loyal client base. In this day and age, when B2B marketing is so cutthroat, medical marketers need a foolproof source for increasing brand awareness. The Physician Email Database fills this need.

Veterinary Email Lists

veterinary email lists

Veterinary email lists are an effective marketing tool to reach qualified pet professionals. These lists can be used to market a variety of products. Some examples of these include flea medications, horse blankets, and safety equipment. You can also use them to market animal-focused pharmaceuticals. These US-based lists are great for reaching qualified professionals who work in the veterinary field.

Physician Email List

physician email list

With over 1 million doctors in the U.S., it is important to build a physician email list to reach a targeted audience. These professionals help people with general diagnostic aid, prevent diseases, and maintain healthy living. To increase your business and marketing effectiveness, you can use a reliable physician email list from Blue Mail Media. Blue Mail Media’s physicians email list is ideal for medical solutions and personal assistance clinics.


Ampliz is an email list provider that offers email lists of physicians and other healthcare professionals in the US and the world. These email lists include doctors from different specialties, including internal medicine, surgery, and other medical fields. The lists are comprehensive and include the contact information of each doctor, including email addresses, telephone numbers, and fax numbers.

Ampliz is one of the leading healthcare email list providers in the United States. The company has one of the most comprehensive databases in the industry and serves thousands of healthcare businesses nationwide. Its intelligent platform helps marketers reach their targeted audience and generate high ROI from campaign initiatives. Its AI-powered platform enables users to search customized and personalized data. They can also take advantage of prescriptive and predictive solutions, which are essential for effective healthcare marketing.


If you’re interested in marketing to the healthcare community, you’ll want to check out MedicoReach’s physician email list. This list contains 3,11,573 verified healthcare executives, and allows you to tailor your campaign to reach targeted prospects. This database also includes detailed contact information, so that you can be sure your message reaches the right doctors.

The MedicoReach physician email list is available for use worldwide. You can use this list to target doctors in a variety of specialty fields, including internal medicine. These physicians are a perfect target for marketing medical supplies or services.

Redi Data

If you are looking for a highly targeted list of physicians, you will want to choose a database like Redi Data’s. Their database contains over nine hundred thousand individual physicians’ email addresses, which is a highly targeted, highly responsive list. They also offer a variety of filters so you can target multiple positions within a hospital or clinic.

Redi-Data’s proprietary database includes physician contact information, job title, specialty, and geographic location. It also includes pharmacists, nurse practitioners, and other healthcare providers. These databases can help you target specific healthcare audiences through direct mail or email.


MedicoReach offers an email list of doctors across various locations. You can use this list anywhere in the world. The email addresses of these physicians are updated regularly. This means you will never miss a single opportunity to contact them. As a result, you can build long-term relationships with them.

MedicoReach’s physician email database is completely CAN-SPAM compliant and contains accurate, up-to-date email addresses of physicians. This database helps you deliver targeted marketing messages to decision makers. With a physician email list, you can connect with these decision makers and increase your chances of a successful deal.

MedicoReach’s customized CAN-SPAM compliant US Physicians Email List

Physician email marketing lists can help you increase conversions and improve the effectiveness of your marketing campaigns. This verified list from Healthcare Mailing eliminates redundant data and connects you with qualified leads. In addition to a CAN-SPAM compliance, healthcare mailing lists are HIPAA and PhRMA compliant.

Our physician email lists include full names, job specialty, and postal addresses. Whether they’re in private practice, hospital practice, or practicing in an academic medical center, our list will enable you to reach the right audience. Physicians are key stakeholders for healthcare marketing. Whether they’re interested in surgical implant supplies or pharma products, we have the right data to help you reach them.

How to Get Leads For Affiliate Marketing

how to get leads for affiliate marketing

There are many ways to generate leads for affiliate marketing. Among these methods are creating a lead magnet, using a blog post, video marketing, and RetargetKit. Each of these methods has its own pros and cons, so it’s important to choose the best option for your affiliate marketing business.

Creating a lead magnet

When creating a lead magnet, think about your persona and how they would benefit from your product. For example, if your persona is a beginner to web design, you might be able to create a 1-hour video tutorial. That way, they would get instant value from the content without having to invest money in a lengthy course.

Before creating a Lead Magnet, analyze your website traffic and learn what content people are searching for on your site. This can include the type of keywords people use to find you and the questions they are looking to answer. You can also take a look at the most popular content in your niche on Amazon and look for common themes.

While creating a lead magnet, remember to keep the content easy to understand and packed with value. A lead magnet that is easy to consume and solves a problem for the reader is most effective. A lead magnet that gives a quick win is more likely to convert, ensuring that your audience will continue to grow.

Creating a blog post

One of the best ways to get leads for affiliate marketing is to create a blog. Blogging is a vital part of marketing your business, so it is important to create content that relates to the topics you’re interested in. For example, you may want to focus on topics such as guides, lead nurturing, or online tools. This type of content is evergreen and helps you stand out from the competition.

Another way to generate leads for affiliate marketing is by sharing your experience with your audience. By offering incentives for your affiliates, they are more likely to promote your platform and earn money. Guest posting on other people’s websites is also a great way to promote your products and generate new leads. You should look for blogs that have active comment sections, which will expand your reach.

Affiliate marketing is all about building relationships with your customers and becoming a social authority. Once your readers trust you and feel that you are an expert on your topic, your leads will convert to sales much easier.

Using video marketing

If you’re looking for a way to generate leads for affiliate marketing, consider using video marketing. Many businesses have found that videos are a great way to engage customers and increase conversions. You can make onboarding and thank you videos to welcome new customers, or create product training videos to educate consumers who are self-service or want to expand their skills.

The benefits of using video for marketing are numerous. It increases engagement and lowers bounce rates. It also earns backlinks. A good video can also boost a company’s search engine rankings. Videos can help companies reach prime SERP positions faster than text or article-based marketing. Furthermore, when used properly, video can also be used to help your sales team prioritize leads and qualify them. Video is a great way to attract and retain customers and earn more money.

YouTube is a popular place for affiliate marketers to post videos. It allows you to embed your videos on your website and create a hub for potential buyers to find what they need. The site has over two billion active users and is a prime source of leads. In addition, you can monetize your videos with ads and links in the descriptions. Another popular option is TikTok, a mobile app that allows users to embed third-party links into videos.

Using RetargetKit

If you are an affiliate marketer and are looking for a reliable lead generator, you should check out RetargetKit. This tool allows you to send sales offers to verified email addresses without worrying about bounce rates. It is also very organized and has a suite of six tools to help you generate more leads.

With RetargetKit, you can track the conversion rate of your affiliates. It also allows you to build affiliate product pages and A/B test your campaigns. This tool is trusted by many online marketers, brands and agencies. It is easy to use and gives you significant results within a short time.

RetargetKit also enables you to create an effective landing page that includes all your affiliate marketing links in one place. This way, you can avoid having to create a separate landing page for each product or website. It also creates smarter links and shortens URLs. You can even create bio links, which can be password protected.

How to Generate HVAC Sales Leads

hvac sales leads

Creating HVAC sales leads can be a challenging task. However, with the right strategies, you can turn a lead into a new customer. You can take advantage of Facebook ads, direct mailers, and online reviews to attract new customers. Once you have your leads, it’s time to get your sales funnel rolling!

Creating exclusive hvac sales leads

Creating exclusive leads for HVAC sales is a great way to secure a sale without immediate competition. Even if a customer later finds another HVAC contractor, the exclusive lead gives you every chance to close the sale. HVAC companies should not use shared leads as they can be a nightmare for sales conversions. Using exclusive leads will help you to save a lot of headaches.

Another excellent way to generate exclusive HVAC sales leads is to advertise in your area. You can use your work truck as a mobile billboard and hand out business cards to potential customers. This method is relatively inexpensive and will help you to reach a wider audience. Another effective method is to sponsor local community events. This is a cost-effective way to build brand awareness and optimize your field service business.

Another way to generate exclusive HVAC sales leads is to partner with other businesses in your area. For example, you can partner with Home Depot or Lowe’s. This way, these businesses will recommend your HVAC company to their customers. These businesses will also display your business’ materials to generate more leads. Lastly, you should create content relevant to HVAC and make it easy for your audience to share it.

Using Facebook ads

Facebook is a powerful advertising tool for HVAC businesses. You can target customers of all ages who are interested in buying HVAC services. You can use the platform’s targeting features to target prospective customers by zip code, radius, or address. By choosing a specific audience, you can improve your chances of landing qualified leads.

Facebook allows you to target customers based on their location. This is useful for HVAC businesses that are located in a specific area. The targeting tools are quite precise, so you’ll be able to reach people who live in your area. That way, your ads will remain in front of these people and increase your chances of landing a lead.

Facebook ads can be run from desktop and mobile devices, but some features of the platform aren’t available on mobile. However, they can help HVAC businesses target more potential customers and improve their conversion rates. You can even pay a professional to help you integrate Facebook ads into your marketing strategy.

Using direct mailers

When it comes to marketing your HVAC business, direct mailers can be a great way to reach potential customers. In the US alone, 73% of consumers prefer direct mail marketing over telemarketing. While the oversized postcard is still the top direct mail format for HVAC companies, smart marketers are using QR codes to direct people to a landing page. This can help them turn potential customers into solid leads. Of course, telemarketing is also a great option for HVAC businesses. Just make sure that you scrub telephone numbers to ensure that they are not on any Do Not Call list.

Direct mail marketing can also be an effective strategy for HVAC businesses that have a limited budget. In fact, the cost of a direct mail campaign is relatively inexpensive and effective. The key to success in using direct mail marketing is to target homeowners in specific neighborhoods. These neighborhoods should be areas where there are more single-family dwellings.

Using online reviews

If you want to generate leads for your HVAC business, using online reviews from satisfied customers can be very effective. Consumers trust online reviews more than personal recommendations, according to a recent survey. In fact, 91% of people will read at least ten reviews online before making a decision about a business. Therefore, it is essential to manage your online reviews well and make them as positive as possible.

Another great way to attract prospects is to offer incentives to your clients. By offering incentives, you can motivate customers to leave positive reviews on your company’s page. As a result, you’ll gain more leads online. Also, consider using email marketing to generate leads. You can use your email marketing list to send out regular emails reminding your customers about your services.

HVAC sales leads are tough to come by, especially since many companies offer similar services. In order to stand out from the crowd, you should take time to reflect on your company’s uniqueness and translate this into a clear message to prospective customers.

Make the Most of Doctors Email Lists

doctors email lists

A doctors email list is a valuable resource for marketers, as it facilitates business growth. However, to make the most of this resource, you must have a highly accurate database of physicians. This will enable you to reach the right audience with the right marketing message. Furthermore, your list should be free of any errors and outdated data. Incomplete or inaccurate data will only complicate your marketing efforts and take up more time.

Physicians are the key prospects in the medical industry

Physicians are among the key prospects for growth in the medical industry. They are key players in the healthcare system and any changes that occur can have a negative impact on patient care. As the industry continues to evolve, more physicians are focusing on business education. Recent research by Harvard Business School has shown a significant increase in physicians pursuing M.B.A. degrees. This could lead to more physician-run practices and healthcare administration positions.

Physicians will also be needed to design health care policies, coordinate care with other health care professionals, and work in collaboration with other sectors of society. They will be required to work on improving the quality of care, which is important for society.

There is a huge demand for doctors’ email lists

Doctors’ Email Lists can be a great asset in the marketing of healthcare products and services. These lists contain contact information for decision makers and enable marketers to reach out to a large audience at once. Marketers in the industry can use these lists for direct mail campaigns, email campaigns, fax broadcasts, and telephone surveys.

List vendors may charge a standard price per record, or they may charge based on the number of records in the list. Some vendors may require a minimum volume before negotiating rates. Other list vendors charge based on the length of time you use the lists. However, one-time-use doctor mailing lists usually come at affordable rates.

There are many providers of doctors’ email lists

A physician email list is a valuable resource for marketing professionals, particularly those who are looking for a target market. These email addresses are obtained from various sources including hospitals, government organizations, private practices, teaching facilities, and public health organizations. These lists help marketers contact potential customers and close sales.

You can choose between two main types of lists. One type consists of email addresses, while the other type contains phone numbers. In the former case, the database contains around 350 thousand doctors’ email addresses. The latter category contains around 5.2 million phone numbers. All the numbers are valid and in use.

Healthcare marketing experts have long been using email lists to reach potential clients, but not all email lists are created equal. Knowing which lists to purchase is essential.

Cost of a doctor’s email list

If you’re interested in targeting physicians in your area, you may want to consider a doctor’s email list. These databases include information on physicians, practice addresses, and phone numbers. Some lists also include social media accounts. Using a doctor’s list to market to your target audience is a great way to increase revenue.

The average cost for a doctor’s email list is $0.10 to $2.00 per contact. The cost can also vary based on customizations. Purchasing a doctor’s email list will allow you to contact doctors directly and deliver sales pitches to their inboxes. These lists will allow you to reach a targeted audience for a low price.

Another advantage of using a physician email list is that you don’t have to spend a lot of time and resources on generating leads. You can purchase a doctor’s email list for a few dollars and integrate it into your CRM within minutes. These email lists are accurate, reliable, and packed with relevant contacts.

Value of a doctor’s email list

A doctor’s email list can be a great tool for marketers who want to connect with doctors and their patients. Not only does it provide you with a list of qualified prospects, but it also gives you the ability to connect with them and start conversations that will lead to a successful sale. This type of database is very useful for many marketing campaigns, including email marketing, traditional methods of nurturing leads, and even telemarketing and offline marketing.

The first benefit of a doctor’s email list is that it is highly targeted, allowing you to reach the right audience for your product or service. It contains the contact details of more than three hundred thousand doctors in the United States, which makes it perfect for healthcare marketing. These doctors are highly influential in healthcare purchase decisions, so it’s essential to reach them. In addition to containing information about a doctor’s practice, a doctor’s email list also includes their affiliations, practice addresses, telephone numbers, and even social media accounts.

Veterinary Email Lists

veterinary email lists

If you’re looking for a veterinary email list, you’ve come to the right place. There are a variety of great options available to you. These lists are focused and geo-targeted, making them a smart choice for your business. You can use them to expand your client base and improve your practice.

Veterinary mailing lists

Veterinary mailing lists offer an opportunity to reach a niche audience of healthcare professionals interested in your product or service. These professionals are constantly on the lookout for new medicines, equipment, and other goods and services to treat animals. The list includes the business name, fax number, and email address of veterinarians in your area. Reaching this group of professionals is a great way to grow your conversion rate.

Veterinary mailing lists can be purchased for one-time use or unlimited access each year. They can be targeted by geographic location, job function, and primary species served. You can purchase lists for as many as 250 veterinarians or a specific type of veterinarian. Veterinary mailing lists are also a cost-effective way to reach veterinarians who work in your local area.

Newsletters sent directly to subscribers’ mailboxes increase the likelihood that they will open them. Newsletters also allow you to provide advice and help to your customers. Newsletters are also a great way to build rapport with your customers. When people sign up for your newsletter, they want to stay in touch with your business.

Physician Email List – Reach Out to the Influential Physician Community

physician email list

A physician email list is a great tool to use for marketing to this influential community. These lists are incredibly accurate and are full of relevant contacts, so you don’t have to waste time and money on unqualified leads. These lists can be downloaded easily and integrated into your CRM in a matter of minutes. Moreover, they’re also incredibly affordable, which means you’ll never have to spend a fortune on ineffective leads again!

Optin Contacts

The Optin Contacts physician email list is a valuable source for marketers who are looking to reach physicians. The database includes the email addresses of more than 300,000 physicians in the US. These physicians are the primary decision makers when it comes to healthcare products and devices. They also have a high level of specialization, which makes this list the perfect option for marketers looking to reach out to this community.

This physician email list enables you to connect with physicians from different departments and organizations, such as government, academic institutions, and private practices. Its data contains full names, job titles, postal addresses, hospital affiliations, and SIC/NAICS codes. Furthermore, you can choose to target physicians by Zip code. With this, you can reach out to the right target group and increase your chances of making a sale.

If you are looking to reach physicians, you should opt for a verified physician email list. These lists will help you increase your conversion rate and improve your ROI. You can also customize your physician email list based on geography, title, SIC codes, role descriptors, and more. The lists also feature website addresses and are available for physicians in the United States.


The MedicoReach physician email list provides you with the contact details of medical professionals from all over the world. This database is comprehensive, updated and verified. It helps marketers reach prospects globally. The list can be filtered according to specialization, region, years of experience, number of employees, and more.

The MedicoReach physician email list provides information about physicians in different specialty areas. For instance, you can target the hospitalists or general internists who work in hospitals or outpatient clinics. These physicians are ideal prospects for marketing medical supplies. In addition, the list has accurate contact details of internists, so you can send the right kind of message to the right person.

The MedicoReach physician email list is a CAN-SPAM compliant database. It also has a detailed listing of physicians who opt-in to receive promotional emails. Getting in touch with these physicians can be a tedious process if you do not have a database. A physician email list from MedicoReach will help you deliver the right message to the right person at the right time, increasing your chances of making a sale.


The AverickMedia physician email list is a comprehensive database of physicians and healthcare professionals. Whether you’re trying to recruit doctors or market CME programs, this email list will help you get your message to those interested in what you’re offering. The list is highly accurate and populated with high-quality contacts. It’s easy to use and provides full contact information for each individual. It also allows you to customize the list by geography, job title, industry vertical, and SIC code.

With the AverickMedia physician email list, you can send personalized emails to healthcare decision makers and build a rapport with them. This highly-targeted database is built through a proprietary verification process to ensure the highest level of email deliverability. This means that you’ll always have the most accurate data when sending your email marketing campaigns. It is also one of the most comprehensive healthcare email databases available.

As a healthcare marketing database provider, AverickMedia is dedicated to producing high-quality data for modern marketers. Its physician email list is one of the fastest ways to reach physicians. These healthcare professionals are active online and prefer email communication. As such, this database continues to produce the highest ROI for its subscribers.


A physician email list is a vital tool for marketing to doctors. These lists feature the email addresses, contact information, and even websites of physicians. They are extremely accurate and full of qualified contacts. These lists are also easy to use and can be customized by geography, job titles, industry verticals, and SIC codes.

As healthcare is a basic service for people worldwide, physicians are in high demand. As such, a physician email list is the most effective way to target this highly-targeted audience. TDInsights’ database of over 250 different types of physicians includes verified email addresses, phone numbers, and address details. It is updated every 60 days.

TDInsights’ physician email list contains the email addresses of physicians, NPI numbers, and details of their professional affiliations. In addition, this database contains information on physician prescribing and other healthcare systems. The database is verified and permission-based. The list also includes healthcare organizations and independent physicians from various specialties. This list helps companies increase their sales and marketing success.

How to Get Leads For Affiliate Marketing

how to get leads for affiliate marketing

The first step in any affiliate marketing campaign is getting leads. This can be done by using a lead aggregator or by creating a lead magnet. Lead generation is an important step in any affiliate marketing program because it helps you increase your sales volume. In addition, lead generation is risk-free, because you only pay for leads that convert into sales.

Creating a lead magnet

If you want to generate more affiliate marketing leads, you need to create a lead magnet that people will want to download. This can be an Ebook, a PDF download, or even a series of audio lessons. Your lead magnet should have a clear call to action. You can also generate lead magnets from your own blog articles. Just change them to eBook format or package them in a different way.

PDF checklists, for example, are great lead magnets because they can easily be downloaded by prospects. In contrast, eBooks and lengthy reports can overwhelm prospects. The goal of your lead magnet is to provide real value to your target market. It should also be easy to use and should solve a problem that they currently face.

A good lead magnet should be free, and be instantly downloadable. This means that the user can get the content without having to worry about it taking up space on their computer. A good example is a sample audio workout that Erin Stutland offers to her list. It includes workout videos, which is an excellent lead magnet.

Another great idea for a lead magnet is a contest. A contest is a great way to build brand awareness, so it’s important to have an attractive prize to entice people to enter the contest. Keyword research is another important aspect of creating a lead magnet. Make sure to research your target keywords carefully and include those in your lead magnet.

Another great idea for a lead magnet is a printable guide or ebook. These items are useful in many ways, and many people are looking for inspiration online. By offering a free guide or eBook, you can help your target market find the perfect product for them. If you’re in the creative field, you might want to offer a free checklist or resource guide that provides answers to common questions.

Using a lead aggregator

Affiliate marketing relies on commission structures that range from three percent to one hundred percent. While these commissions are useful in generating revenue, you’re not always in control of how your customers experience your product or service. Lead generation, by contrast, involves the ability to tailor the experience of your potential customers.

To generate a successful stream of affiliate marketing leads, you must understand how to collect and nurture these prospects. In affiliate marketing, good leads are those that show genuine interest in the product or service you’re promoting. There are many lead aggregators that generate a lot of leads but compromise on the quality of each of them.

When using a lead aggregator, make sure to provide a well-designed landing page with call-to-action buttons and optimized form pages. Having a good landing page will attract your audience and increase conversions. If you don’t have a website, you can also try relying on lead aggregators to purchase the leads for you. These services can save you a lot of time and effort, and they also give you less commission per lead.

Using a lead aggregator to generate affiliate marketing leads can help you focus on other areas of your business. For example, you can save time by using lead aggregators to collect email addresses of potential buyers. These companies will then follow up with the leads and help you convert them into paying customers.

Another benefit of affiliate marketing leads is that they bring potential customers to your website. This new person will learn about your business, and will be more interested in making a purchase. In affiliate marketing, the more people you convert to buyers, the more money you earn.