There are four main types of email marketing. These are newsletters, informational emails, transactional emails, and event emails. One-to-one emails, also known as transactional emails, are sent to a small group of people after they have taken an action. Examples of these types of emails are password reset requests, order confirmations, and product/service updates. You can use these four types to market to your audience and gain maximum results.
Content distribution: This type of email marketing is all about sharing new information with your target audience. A simple way to distribute this content is to send an email blast when a new blog post is published. Consumers love to be updated on the latest products and services. Newsletters are especially effective for nonprofit organizations and B2B brands seeking to build a social presence. But if you’re trying to reach more people, consider using a combination of the three.
Event-based emails: Usually non-invasive, these emails are triggered by a specific event on the website. If a visitor leaves a shopping cart without making a purchase, triggering an email will remind them to finish the transaction. Other types of event-based emails include registration confirmations, profile update, and other web-related events. If you want to increase your chances of converting customers, consider using event-based emails.
Event-based emails: These emails are triggered by certain online events. This type of email is often non-invasive, but it can extend communication beyond the website. For example, if you have an e-commerce site, this type of email can automatically send an email to people who left their shopping cart. These emails can also include reminders for a sale. Some other event-based emails include confirmations, profile change updates, and other web-related events.
Event-based emails: Usually triggered by an event on the website, these emails are non-invasive and can extend communication beyond the website. For example, an e-commerce website can trigger an email to a customer after they have left their shopping cart. This email is intended to remind them of their purchase. Other event-based emails are triggered by changes on a consumer’s profile or in their inbox.
Transactional emails: These are the easiest to use of the four types of email marketing. These emails provide information to consumers, while content-based emails are more conversational and informative. In addition to being informative, they can also be highly-effective. These emails are often used to promote a new product, special offer, or brand. They can range from three to ten or more and may be sent over a number of days.