Best Email Marketing Examples 2022

best email marketing examples 2022

There is no universal best email marketing formula, but you can learn a lot from examples of successful campaigns. This article highlights 21 email marketing examples from brands you can emulate. They offer unique content, a unique brand voice, and effective email subject lines to attract subscribers. Check out these examples to get inspired and see how to use them for your business. And remember: the more you learn, the better your strategy will be. We’ve included examples of successful emails that showcase physical, digital, and service products.

Everlane: One of the best email marketing examples of 2022 is this one from an apparel company. The black CTA on a white background is the ultimate attention-getting feature of this email, which emphasizes the importance of segmentation. Everlane also makes use of gifs to demonstrate how its products fit its customer profile. Whether you’re trying to reach a female or male audience, it’s important to create emails that set expectations with the content.

Embrace the rounded-corner trend. Adobe’s Black Friday email blast features rounded corners to provide a more enjoyable reading experience. This email also conveys the mood of the event, urging readers to download the app or join the campaign. The email template is sleek and stylish, and is fully optimized to display perfectly on all screens. So, you’ll have no trouble attracting your target audience’s attention with this template.

Animated arrows: Whether it’s a product or a service, these emails will catch your audience’s attention. An animated arrow is sure to get your attention, but so is a free gift. With this tactic, you’ll find that your email opens higher than usual, boosting your conversion rates. So, get creative! Try one of the following email marketing examples to see what works best for your business.

Incorporate a COVID response. A COVID response is a crucial part of a successful email campaign. Don’t forget to include a COVID-19 response. This strategy will help you comply with the regulations while demonstrating your brand’s respect for human rights. When it comes to email marketing, the most effective way to engage customers is by nurturing the relationship with them. And there’s nothing better than email.

Create a compelling subject line. You must make it easy for recipients to click through and sign up. A well-crafted subject line will grab their attention, and a captivating email body is essential for converting subscribers. Make it easy for them to forward the email on to their friends. And don’t forget to personalize your email content. The right copy and visuals will make the difference between a successful campaign and a failed one.

Use a contact form. Contact forms are an easy way to collect lead information and target the right message to them. Email marketing examples 2022 will have contact forms, and a mobile-optimized design will be the most effective. And while you’re at it, don’t forget to add a CTA button! You’ll be glad you did. With these tips in mind, you’ll have no trouble getting started with email marketing in 2022!

Consider the 80/20 rule. Remember that the vast majority of your emails should be helpful and useful, while only 20% should be about selling. Make sure you outline the email sequence, indicating what topics will be covered, and what your call-to-action is-a click, reply, or purchase. Your first email should always introduce a solution to a problem, explain why it’s important, and build up the demand for your product.

Remember, an open rate is a vanity metric, and does not tell you much about the quality of your email or subject line. But it can be useful to know that a high open rate tells you that your email was good enough to get through the inbox. If you send a good email, it’s more likely to get a high conversion rate and share/forward rate, thereby boosting your email marketing performance.