Email Marketing Examples – How Storytelling Can Improve Conversion and Engagement Rates

email marketing examples

In this article, we’ll take a look at some email marketing examples that show how storytelling can improve the conversion and engagement rates of your campaign. Jam with Jamie, a children’s entertainment company, knows its audience well, and they know how to create an email that tugs at the heartstrings. The simple design and content convey essential event information while also making extra details enticing for busy readers. In other words, these examples show how to make your email stand out from the competition.

When looking at these email marketing examples, try to focus on one element. Instead of focusing on several elements, concentrate on one element, such as the copy. Testing your emails will help you to improve your branding and design, which will ultimately increase your open rates and sales. When looking at email marketing examples, remember to choose one element to concentrate on and test to see what works best for your business. This way, you’ll be able to make a more effective email that appeals to your readers.

In this email marketing example, Gerry McGovern sends out new articles each week to promote his new blog series. Rather than being overly promotional, the email is a great way to share thought-provoking content and promote a new article. For example, you could copy the content from a blog post or an article, then include a link to the webpage where the reader can learn more about the topic. In this way, you can spread the word about a new product or service while still keeping the audience engaged.

In addition to visuals and benefits, you can use a strong call to action (CTA) button to drive more sales. The Rip Curl email example uses a combination of urgency, a psychological need to belong to a group, and a strong call to action. The brand has successfully combined these elements in order to entice potential customers to act on the offer. Ultimately, the email makes the reader feel as though they are part of a revolution and they want to be part of it.

In another email example, Airbnb uses an elegant design and clear call to action to get people to book their stay in the Airbnb apartment. This email is simple and direct, with no long, complicated copy. It also includes a CTA button to encourage readers to buy their product or take a survey based on their experience. It’s clear, straightforward, and works well on mobile devices. You can find similar examples of email marketing campaigns on the web and in print.

Another email example shows how an app uses emotional appeal to entice customers. RunKeeper, for example, uses emotional appeal to encourage subscribers to sign up. They remind subscribers why they signed up for their emails and offer an incentive for signing up. One of the best ways to retain existing subscribers is to send these emails with a promotional code. These emails will also demonstrate that you value your old subscribers. After all, they trusted you enough to give you their email address.

One effective email marketing example is the Harry Potter fan club website. This website uses the email marketing strategy to encourage customers to buy the wand that they’re looking for. The email also includes a link to its website. While the emails are aimed at a fan base, they still have the same intent: to make the users feel happy and healthy. By following these tips, you’ll be well on your way to making an email that’s both eye-catching and persuasive.

Humor in an email can also be effective. Using a memorable subject line is crucial. Studies show that 34% of customers open emails based on their subject line. Use creative copy, like anecdotes, real-life situations, or funny GIFs. Expert proof will help you build trust and credibility with customers. For example, you could promote a Made in Australia product. Video content is also a great way to engage a large number of subscribers.

Consider a brand that has been around for many years. Offering bonuses or discounts to loyal customers increases the likelihood of them referring you to others. By focusing on your existing customers, you may be able to win over new customers while building a strong customer relationship. However, if you’re an established brand, you may not have many new products or sales to offer. Email marketing examples that show how to make an email stand out in the inbox will inspire you to create the perfect email campaign.