Among the most effective email marketing examples is Starbucks’ ecommerce newsletter. The design is short and sweet, and it’s bound to convince recipients to buy a frappuccino. Moreover, it uses minimalist copy and an easy-to-read typeface. The email even includes guides to different cities, so it’s a great way to increase your business by increasing subscribers. Here are some tips to create a memorable email:
Start with a strong subject line. A good subject line grabs the attention of 34% of your customers, so your subject line is essential. Include a creative copy in your email. Stories or real-life situations can attract your subscribers. Using a funny GIF in your copy is also an effective technique. Try using expert proofs in your content to add credibility to your brand. This is especially effective for brands that sell made-in products.
Use social proofing. Backcountry portrays its audience as adventurous and passionate people who are more likely to buy their products. This email includes a link to their Facebook page. The email also encourages subscribers to follow their brand on social media by adding the brand hashtag. For example, you can use color to make your emails more appealing to your subscribers. For instance, a fall-themed design may work for an ecommerce email. In addition, you should place a prominent CTA button for your customers to click.
Think about the message. Are you trying to build a relationship with your subscribers? If so, try an email marketing campaign like Vapor95. This email has a beautiful cinemagraph and interesting content. In addition to this, the copy also includes a CTA button that will help users make a purchase. With the right strategy, email marketing will become a powerful tool for your business. OptinMonster can help you grow your list, nurture your leads, and increase revenue. You can use this template to generate an email marketing campaign that works.
Humor can also be used in email marketing. Creating a compelling subject line is essential, as it is the first step in engaging a reader. While it is important to be professional, a creative subject line can make a difference in your email campaign. The subject line is an important part of your email, so be sure to make it interesting. You should also try to engage your readers with fun and humor. The best way to do this is to incorporate video and audio in your emails.
In the email below, you’ll find a lovely cinemagraph and engaging content. The email also features a CTA button, and a call-to-action (CTA). These two techniques can be used to boost the effectiveness of your email campaigns. The following tips will help you improve your email marketing. Don’t forget to make sure that you follow these tips for a more effective email campaign.
Consider the subject line. In addition to subject lines, your email’s content should have a clear purpose. If your email’s goal is to build a relationship with your audience, make it fun. For example, in the “Be a coffee lover” example, make the offer more appealing. If you’re looking for coffee, Starbucks’ brand has an appealing, colorful, and creative text. In a similar way, you’ll want to use the same tactics.
Using testimonials. Often, a customer will buy a product after reading a testimonial from a satisfied customer. By demonstrating how your product or service has resolved a customer’s problem, an email marketing example like this will encourage more subscribers to check out your company’s products. In addition to testimonials, emails should also use pictures. When it comes to design, the Arlo and Target emails stand out.
A good email should be informative and appealing to the audience. If possible, include a little bit of humor in the subject line. Studies show that 34% of customers open an email based on the subject line alone. Using a humorous subject line is another effective tactic. Besides, it’s worth mentioning that you can add a visual element to your emails. You can also use images in your emails. Similarly, a video can encourage many subscribers to click on a link.