One way to measure the success of a marketing email is to look at the open rate. This is the percentage of people who opened the email and clicked on any CTAs within it. This data is a bit vague but it helps you gauge whether a subject line or content is attracting the attention of your audience. If your subject line has a very low open rate, it means your message is not catching the attention of your readers. On the other hand, if you receive high click-through rate, you must have an amazing offer.
CTR (Click-Through-Rate) is a more accurate way to measure the effectiveness of your marketing email. It measures how many subscribers clicked on a hyperlink in the body of the email. This CTA can be an offer, free e-book, or specific call-to-action. Make sure the CTA is prominently visible on your email. It is also a good way to measure the effectiveness of the content in your email.
CTR is a useful metric in email marketing because it shows how many people have clicked on a link or took action in your email. High CTR means your message has been relevant to your subscribers. For example, if your campaign features a CTA, make sure you measure the CTR of every email that contains that CTA. The CTA may be something as simple as updating a profile or confirming an email address.
Another way to measure the effectiveness of your content is by tracking the unsubscribe rate. An email with a high unsubscribe rate is likely to have content quality issues. It should be below 0.5%. By tracking unsubscribes, you can weed out unengaged subscribers and determine how to improve the list growth rate. That way, you can improve the quality of your content while reducing the unsubscribe rate.