What Does a Digital Marketing Agency Do?

Digital marketing agency

Digital marketing agencies provide a range of online services and can help increase your business’ revenue. They employ techniques such as search engine optimization (SEO), social media marketing, and email marketing to draw in visitors to your website and turn them into paying customers.

It’s essential to select a digital marketing agency who understands your requirements and objectives. Ask questions and arrange to meet with them prior to signing any contracts.


SEO stands for search engine optimization and it is the practice of increasing website visitors by making sure it appears high on SERPs (search result pages). This can be accomplished through various tactics, such as tweaking content to boost keyword rankings, creating new material specifically targeting certain words or optimizing site structure.

SEO is an invaluable marketing tool, and should form the basis of your digital strategy. Not only does it increase website visibility and drive more traffic to convert prospects into customers, but it’s also cost-effective way to generate organic leads – potentially yielding valuable sources of revenue as well.

A successful SEO strategy can significantly boost your brand’s exposure, build trust with customers and position you as an authoritative authority in your industry. It’s an essential element of any digital marketing plan so if you haven’t invested yet in SEO, now is the time to begin.

Digital marketing agencies can assist you in crafting an integrated SEO strategy that puts user experience first and avoids manipulative tactics. This includes balancing on-page, off-page, and technical best practices that remain current with search engines’ and users’ changing habits.

An SEO specialist from a digital marketing agency will conduct comprehensive keyword research to uncover what people are searching for and create content that incorporates these phrases correctly. Doing this ensures your material is easily indexed by search engines and highly pertinent to your audience.

An essential element of an effective SEO strategy is link building. This involves creating quality links to your website from high-domain authority sites. The more high-quality backlinks you have, the higher search engines will consider your site relevant and rank it higher.

Digital marketing agencies can optimize your website’s technical configuration to make it faster and simpler for search engines to crawl, improving user experience and keeping visitors on longer, leading to higher conversions. They will ensure that your site is mobile-friendly and loads quickly so visitors don’t have to wait for pages to load – particularly important if you have a mobile-first or responsive design.

Google Ad Manager

Google Ad Manager is a platform that enables digital marketing agencies to manage their ads across multiple ad networks and third-party ad servers. It also gives them the capacity to monitor advertising performance and increase ad revenue through various strategies.

To utilize this service, digital marketers must first create a Google Ad Manager account and link all their ad accounts to it. This is ideal for those working on large campaigns since it gives them one central access point for all advertising campaigns.

Once the account has been created, Google will send an invitation to all clients whose accounts are linked to it. This will enable digital marketing agencies to view all their ad inventory in one place and take advantage of reporting features like filters and templates.

Ad managers can create and distribute customized reports that display performance by week, quarter, month or any other date range desired by the marketer. These reports can be filtered according to dimensions and metrics, shared with others on a scheduled basis or exported into different formats like CSV or Excel.

The Google Ad Manager platform is divided into three components – inventory, delivery and reporting. Each segment stores data related to ad units available on publisher websites, mobile apps or other digital properties for sale. Inventory can be organized by type, advertiser and other categories so advertisers can more efficiently target it with precision.

Publishers can leverage features like dynamic ad insertion, six-second bumper ads, and retargeting for enhanced ad performance. These tools guarantee users an optimal experience and generate greater ad revenue.

Google Ad Manager not only allows digital marketers to sell ads, but it also enables them to retarget visitors who have already visited their websites. This helps foster relationships with customers and boost sales.

Google Ad Manager is a comprehensive platform designed to assist digital marketers in growing their ad revenues and safeguarding their brands. It features easy-to-use tools that scale with the needs of an expanding business, providing an integrated solution suitable for ad businesses of all sizes, industries, and target audiences.

Social media marketing

If you want to expand your business, social media marketing could be the key. With over 3 billion active users worldwide on various social platforms, there’s an immense audience waiting for your business.

To ensure your social media marketing campaigns are successful, create a comprehensive content plan for each platform. This should include elements like posting frequency, themes, post formats and more.

Tracking the success of your campaigns using tools such as Google Analytics is essential. Doing so allows you to determine which strategies are working and which ones need tweaking.

Before beginning a social media marketing campaign, it’s essential to identify your target audience and how they engage with your brand. Conducting this research will guarantee that your strategy reaches the right people and builds an engaged following.

Discover your target audience’s interests and behaviors by listening in on conversations they are having. If you can incorporate your brand into these exchanges, they’re more likely to remember you when it’s time to buy.

A social media agency can assist your clients in accomplishing this goal by crafting pertinent content for the platforms they utilize. This could include blog posts, news articles and more.

Some digital marketing agencies specialize in social media marketing, while others provide a full suite of services covering all aspects of online promotion. You’ll have to decide which option is most advantageous for your business.

No matter the size of your business or industry, social media marketing should be tailored towards your customers and their individual requirements. That means doing the necessary research to understand what they expect from both you and your team.

Once you understand your clients’ target market, you can begin making recommendations as to which networks would be most beneficial for them. This decision will depend on the type of business, demographics and what kind of brand stories you wish to convey to them.

Your clients will value any assistance you can provide them in creating engaging social media content they can share across their channels. It’s an ideal service to offer, as it reduces the workload for them and frees up time to focus on core business tasks.

Web design

In today’s digital world, your website is the first impression your business makes on potential customers. That is why having a well-designed and user-friendly website is so essential – not only will it increase conversion rates for existing clients but also make finding you online much simpler for those same potential clients.

A digital marketing agency can design a website that works on mobile devices, has a responsive design and is user-friendly. They may also integrate your site with CRMs, marketing automation tools and other applications to streamline operations and boost productivity.

Web design is the process of creating a website, from its structure and layout to images, colors, fonts and graphics. Additionally, search engine optimization (SEO) plays an integral role in helping your site rank higher on search engines so you can attract more visitors.

On average, web design projects take several weeks to complete depending on its scope. It begins with discovery and research so the designers can gain a better understanding of your objectives, requirements, gather design references, assess competition strengths and weaknesses, then create a sitemap and wireframes accordingly.

Once the discovery phase is over, user research should take place. This involves conducting interviews with your target audience to understand what they expect from the website and how they prefer to use it.

Finally, the team will design and develop a website tailored to each user’s requirements. This could involve redesigning an existing site, updating an existing one, or completely new creation from scratch.

Radish Lab is a purpose-driven creative agency whose mission is to assist social impact organizations tell their stories and connect with audiences through beautiful, straightforward designs. Their web development projects range from American Cancer Society’s Tobacco Atlas – which required an accompanying website in order for users to digest all of its complex data – to other projects like The Cancer Symposium’s Ai.

Working with an experienced UX designer at your design agency is key for creating a user-friendly and intuitive website. Not only will this save time and money by avoiding errors, but it will also keep visitors on your site longer.