When it comes to email marketing, there are some common mistakes that marketers make. It is important to remember that your subscribers are looking for value, so make sure you provide them with enough information to become interested in your product or service. Sending too little information will bore your readers, which will cause them to unsubscribe. To avoid making these mistakes, you can use the following guidelines to create an email marketing campaign that is both relevant and useful to your subscribers.
The subject line of your email is the most important aspect that will affect whether people open your message. According to research, nearly half of people open an email based on the subject line alone. A bad subject line is the biggest reason that recipients are unlikely to open your email. In fact, according to AWeber, a subject line should contain less than 60 characters. However, Marketo recommends 41 characters spanning seven words.
In addition, you should preview your emails across several mobile devices. You should test mobile styles by using email tracking tools like MailChimp. Mobile-friendly email design is essential for boosting your email sales. Make sure the images on your email are large enough to be readable. Remember that most people read emails on their mobile devices, and non-optimized emails will turn off the majority of recipients. Ensure your email is mobile-friendly by 2021.
One of the most common mistakes in email marketing is neglecting to test the email. Don’t rush through the process of creating your email. Test all of the emails before sending them. Ollie Smith, an email marketer at Energy Seek, advises all email marketers to set aside enough time to create their content, so they don’t make a rushed decision. Then, ask your coworkers to review your emails on different platforms, and test them as much as possible.
Another common mistake in email marketing is using images. Images help your marketing email look cleaner, but some recipients block images. Additionally, if there are too many images in a message, the recipient will get a blank email. Alt text is an excellent substitute for missing images, but it won’t fill in the gaps for sentences that aren’t visually appealing. So use a limited number of images, space them evenly, and keep their size between 600KB and 800KB.
Another email marketing mistake is ignoring segmentation. Your email list must be segmented according to marketing-specific details. If you can’t identify a list’s segments, you’re wasting your money. Segmentation is critical for ensuring the quality of your emails. If your email list contains emails containing phishing scams, it’s likely that your subscribers won’t click on the link.
Email marketing works best when it’s personalized and tailored to your audience. Avoid sending emails only about your business and your products or services. This can make your subscribers feel like you’re spamming them and hurt your reputation in the long run. Instead, tailor your emails to your audience and change your ways of communicating with them. There are plenty of mistakes that you can make when it comes to email marketing. Regardless of your experience level, don’t let these mistakes discourage you from trying it! You will soon see results once you learn from these common mistakes.
Another mistake that most people make is sending emails from personal email accounts. Unprofessional email addresses can make it difficult for people to trust your business. It can also put you in violation of the CAN-SPAM Act. To avoid this, invest in a professional email address. It’s a good idea for small businesses to invest in a business email address. Not only will this improve transparency, but it can also prevent the risk of CAN-SPAM violations.
Another mistake is using too many CTAs in an email. This can make it hard for your readers to click on the link or take the action you wish them to. A small CTA in the corner of an email might not be noticed by your readers, resulting in low open rates. Changing the color of the CTA can also improve your email’s open rate. Lastly, avoid using too many images in an email.
It is important to have a clear call-to-action in your emails. While CTAs are essential for a successful email campaign, you should make sure they are easily accessible. Using too many CTAs can make your message appear cluttered in your recipient’s inbox. ANCOR’s communications director Sean Luechtefeld recommends using only one CTA per email. But if you use too many, your recipients might not be able to click on it.