Drip Email Marketing – Which Drip Email Marketing Strategy Works Best For Your Business?

drip email marketing

Drip email marketing can be a powerful tool if done correctly. There are several tools available to you to build a drip email marketing campaign. These include Klaviyo, OptinMonster, and ConvertKit. Each of these tools has their own benefits. If you use them properly, they can greatly improve your marketing results. However, you must consider what type of email marketing strategy will work best for your business.

Webinars are a great tool for drip email marketing

If you’ve ever thought about incorporating webinars into your drip email marketing strategy, then you’ve probably heard of Leadpages. The company, which boasts more than 46,000 customers, has been running webinars since 2013. Their goal is to educate their users and increase their conversion rates, and they do this by hosting four webinars each week. Although four webinars per week might seem like overkill, Leadpages’ CEO Bob Duda said that running four webinars a week is not an overkill. In fact, the webinars are often free and you can easily access the recording of their latest training. Once you’ve signed up, you’ll receive an email with the webinar information and a reminder email 24 hours before the webinar begins.

Using a webinar as part of your drip email marketing strategy can help you maintain a constant stream of audience engagement. This is because people are more likely to look at your offerings if you create the right kind of drip email campaign. After all, they might need your products at some point in the future.

Another great way to leverage webinars in your drip email marketing strategy is to announce events and webinars. A virtual event, such as a webinar, is helpful if you have limited staff or live customers. It is also a great way to educate your audience on your products and services, as well as industry topics.

Moosend is another great tool for drip email marketing. It offers a free account and allows you to create as many email campaigns as you want. Moosend is also a great tool for building a list. Its drag-and-drop editor is similar to that of a visual canvas. You can choose to use pre-made templates or create your own. It also provides detailed reports on your contacts’ engagement with your campaigns.


One of the best ways to increase your online conversion rate is through drip email marketing, and OptinMonster is a powerful tool for this. The software features an intuitive user interface and 100+ premade campaign templates. It also provides granular control over the look and feel of popups and campaigns. The platform also includes features such as triggers to display specific messages at specific times. This makes it easy to personalize your campaigns and convert more visitors.

Geo-location targeting and 2-Step conversion options help you personalize your campaigns based on location. OptinMonster also supports exit-intent technology, which allows you to create targeted campaigns based on exit-intent data. You can even customize your campaigns by based on what page your customer viewed. Additionally, it offers retargeting and drip campaigns.

If you are looking for a reliable and inexpensive drip email marketing solution, then OptinMonster is a great choice. The basic plan starts at $9 per month, and includes one site license. If you need more features, you can choose a Pro plan, which gives you access to all of the OptinMonster features, and a license for three sites. You can also choose a Growth plan, which has more advanced features like behavior automation, unlimited sub-accounts, and advanced integrations.

When you have a large email list, you can use a drip campaign to continue to build your relationship with each contact. This way, you can introduce your business to your subscribers and invite them to try your product or service. These emails come from a queue of pre-written emails, which means that you don’t have to write them by hand. Plus, with drip email marketing, you can personalize each email with the contact information of the recipient.


If you’re looking for an easy-to-use email marketing tool, ConvertKit might be the right choice for you. This email marketing tool has many features that will help you grow your business, including segmenting your subscribers and creating customized link pages. It also provides a visual interface for analyzing your business’s health.

Drip’s reports display metrics based on the actions that a customer takes on a website. These metrics can help you better target your emails to your specific customers and increase your open rate. You can also track click-through rates and see how many times your customers have clicked links in your emails.

Drip offers a free account with a three-week free trial. All features are included in the free account and plans vary only by the number of subscribers. Another popular email marketing tool is MailChimp. This software is easy to use and offers custom plans for a small fee.

Drip campaigns make it easy to connect with the right person at the right time. They can be set up to automatically send emails based on dates and actions. You can use drip campaigns to follow potential customers through the sales funnel. For example, you can create drips for welcome drips, onboarding sequences, and lead nurturing campaigns. You can also use drip email marketing to promote your new products and services.


Klaviyo is an enterprise-level email marketing service, with enterprise-level features, analytics tools and multi-user capability. Its predictive analytics feature is particularly powerful, and it can predict customer lifetime value, estimated next purchase date, churn risk and more. The platform also lets you group your data based on different criteria, pull in data from multiple sources and create segments based on a customer’s profile.

Klaviyo offers a wide array of email templates. Users can customize templates with drag-and-drop functionality. The platform has a powerful automation engine, and it supports several popular content management, eCommerce, and marketing platforms. It also provides robust reporting tools, and is easy to integrate with eCommerce platforms.

Drip allows A/B testing for each campaign. The platform can split-test subject lines, email content, and URL parameters. It also lets you import your own list or import a list from another provider. It also allows users to segment audiences based on past purchases, web visits, and events. In addition, Klaviyo can send SMS marketing to SMS recipients.

Klaviyo is available in three pricing plans. The free plan allows you to send email messages to up to 10,000 contacts, while the paid plan offers unlimited email and texting messages. It is also available in Canada, UK, and Australia. While Klaviyo offers a variety of features, it is expensive. Customers also complain about the lack of customer support, and the complicated features.

Klaviyo is relatively expensive compared to similar services, but the free plan allows you to send emails to half of your list. If you need more email marketing, you can choose GetResponse, which offers marketing automation, landing pages, and easy email marketing.


The GetResponse email marketing system is an excellent choice for businesses that want to send emails to their subscribers. With this tool, you can send messages directly to subscribers’ inboxes instead of having to worry about spam filters. Moreover, GetResponse’s email templates are versatile and easily editable. This means that you can create email campaigns that cater to a wide variety of business needs.

The GetResponse email marketing platform has a built-in email marketing flowchart. This flowchart shows the response of your subscribers. Using GetResponse’s tool, you can create effective drip email marketing campaigns and A/B test them to determine which ones are working better.

The free plan allows you to send email campaigns to up to 1,000 email addresses. This plan is much more affordable than many competitors. The free plan lets you host a database of 1,000 addresses for just $19. Other email marketing solutions, such as Mailchimp and AWeber, can cost you more than $59 per month for the same number of contacts. If you’re just starting out with email marketing, the free plan is an excellent choice.

An email sequence can recover lost sales and generate new sales. It can also be used to monetize lists and engage readers. It’s an essential part of your online marketing strategy. A good email sequence can boost revenue by up to 13 percent. Moreover, it can engage readers and improve your conversion rates.

Drip campaigns can also prompt customers to take more action. For instance, they can be used to encourage customers to register for online payment or emailed invoices. Another effective option is to prompt them to finish a video tutorial.