Important Features of MailerLite


One of the main features of MailerLite is the ability to manage double opt-in form-by-form. This allows you to ensure that your subscribers have double-opted in and that you’re complying with all the different email laws. You can easily add different opt-in forms and manage your subscribers according to your preferences and needs.

Email marketing

Mailerlite offers a visual email editor and drag-and-drop functionality. It also offers RSS campaigns, eCommerce automation, and a comprehensive analytics suite. MailerLite also features a website builder, which offers an intuitive interface and social sharing buttons. You can also add click maps and SEO controls to your website.

MailerLite also offers a drag-and-drop editor for creating and designing newsletters. The drag-and-drop editor is intuitive and allows you to add images, buttons, and other custom content. It also lets you segment your subscribers by geography and time zone. You can also include a sign-up form and use a rich-text editor to customize the email layout.

The platform includes several marketing and sales features, including a webinar builder. Once you’ve established an account, you can start running your marketing campaigns right away. With its drag-and-drop editor, you can easily create email campaigns using pre-defined template libraries. And if you need more features, you can opt for paid plans. The cost for a paid plan increases with the number of subscribers, but you can save up to 18% by paying in advance.

MailerLite also has a universal subscriber list that helps you organise your subscriber list. You can create different groups based on their interests and behavior. And, if you’d like to create lists based on their purchase behavior or the amount they spent, you can do so. In addition, you can add subscribers manually or import your Mailchimp database.

MailerLite email marketing automation software allows you to easily create campaigns, manage your subscribers, and track the results. It also allows you to customize pop-ups and landing pages. And it also offers features for eCommerce campaigns and automation. With this email marketing software, you’ll be able to connect with your audience and build lasting relationships.

MailerLite provides email marketing tools with live support, and is continuously updating its features. Its support team is available around the clock and has an average response time of five minutes. And it integrates with popular CRMs and other apps, which helps you leverage your customer data.

Website builder

MailerLite has an easy-to-use drag-and-drop website builder. You can choose a template and customize it to reflect your business. It also allows you to change the layout and settings of your website. This makes building your website a breeze. It comes with 14 templates that cover many industries.

MailerLite also includes analytics that can be used to measure the effectiveness of your email campaigns. You can connect the tools to your Google Analytics account. It also allows you to view domains and workflows. While MailerLite does offer many benefits, there are also some limitations that you should consider before deciding whether it’s the right tool for your business.

Mailerlite has a free trial period that you can use. For this time, you’ll gain access to all of the main features of the service. The free version allows you to create and send up to one thousand subscribers and 12,000 emails per month. If you need more than that, you can upgrade to the paid version anytime.

If you want to create a website quickly, Mailerlite lets you edit each page using blocks. You can also add testimonials, maps, countdown timers, and more. You can have a fully functional website in 20 minutes or less. It’s easy to customize your website for SEO, social media, and analytics tracking.

Another disadvantage is that you can’t move your website from one website builder to another. If you change your mind about the website builder, you’ll need to cancel the old one and start anew. This can be a hassle if your website is a blog. You should always check the terms of service to be sure.

Some website builders offer extras, such as marketing credits and SEO help. If these extras are included, it shows that a company values its customers. If not, it’s probably a good sign to move on to another builder. It’s also a good idea to choose a company that provides customer service that is responsive.

A website builder is a tool that allows you to build a website quickly. These programs let you upload and customize content and images and use drag and drop editors to edit them. Adding social links, importing products from an eCommerce platform, and creating your own unique design are just a few of the features Mailerlite offers.

Contact management

Mailerlite offers an easy-to-use interface and robust email marketing tooling. Users can create landing pages and use email templates to target their ideal customers. Users can also use a sign-up form to add subscribers to their lists, although it can be difficult to find for the first time. Regardless of whether you’re new to email marketing or an experienced pro, it is essential that you check out a few important features before committing to a plan.

MailerLite also offers segmentation, a function that allows you to group your subscribers into categories. You can also remove or add contacts from lists based on different criteria. Moreover, you can use a tagging system to assign descriptive labels and parameters to each contact. This makes it easier to segment subscribers based on their preferences, and personalize your campaigns to them.

Automated workflows are another feature of MailerLite, allowing you to send emails that follow a predetermined process. These automated workflows are activated when a subscriber joins a list. They are then sent an email containing a link to a freebie. Alternatively, double opt-in confirmation emails can also contain a link to the freebie.

The MailerLite dashboard is simple to use and does not require any coding skills to setup. The tool is very responsive and reliable, with the tools linked logically to make navigation easy. Additionally, it includes GDPR capabilities. This makes it a good choice for anyone looking to manage their email marketing campaigns.

Another notable feature of Mailerlite is its affordability. With a free plan of up to 1,000 contacts, it’s easy to see why Mailerlite is so popular among small businesses, freelancers, and startups. While Mailchimp’s free plan has recently changed, Mailerlite’s price remained relatively stable and has become a popular email marketing tool for a wide variety of organizations.

MailerLite offers a comprehensive email builder with rich-text and HTML editors. Its contact management features are also superior to those of ConvertKit, and it also allows you to create detailed email automations. The free plan allows you to manage up to 1,000 subscribers, while the Grown-Up plan lets you send unlimited emails and use templates. You can also upgrade to an Advanced plan that includes an HTML editor and more advanced features.


MailerLite’s analytics feature helps you understand how subscribers interact with your newsletter. It allows you to segment your list by location, previous engagement, platform, and other parameters, and it syncs with subscribers’ social profiles. It also allows you to compare statistics from different sources for a more comprehensive view.

MailerLite’s analytics feature is easy to use, with a streamlined interface. It provides the granularity that pro marketers demand. While ConvertKit’s reporting capabilities are adequate, MailerLite has more advanced features and a low learning curve. You can determine your email’s performance more effectively, including the open rate and click-through rate.

MailerLite’s analytics tool offers a host of customization features, including a pop-up feature for displaying featured content. You can create a full screen or floating bar to show subscriber behavior. The tool also allows you to import data from a spreadsheet. You can even copy-paste data from your spreadsheet into MailerLite.

In addition to reporting on email performance, MailerLite’s analytics tool also lets you track your links’ performance. For each link, you can view how many times it was clicked, and which links were most clicked. In addition, you can track the number of spam complaints received. And, you can also view the bounce rate and feedback from your contacts. For $10 per month, you can take advantage of MailerLite’s analytics feature.

Segmentation is key to email marketing success. The more precise your segmentation, the more personalized and relevant your email campaigns will be. MailerLite’s advanced segmentation feature lets you build a workflow that includes email messages for specific groups. MailerLite also allows you to build workflows with segments based on dynamic variables.

MailerLite’s analytics feature is a useful tool for those who want to track how their campaigns are performing. The company incorporates extensive data into its analytics and offers machine-learning algorithms. It allows you to segment your audience and even A/B test different campaign elements. This means that you can optimize the performance of your emails.

MailerLite’s drag-and-drop editor makes creating newsletters easy, and it offers an excellent choice of predesigned templates. It’s also a bit more customizable than ConvertKit, which has limited templates and basic customization options.