If you want to do email marketing, you have to make sure that your subscribers are engaging with your emails. Gmail keeps track of the emails you send them and what they do, such as clicking links or opening attachments. It also measures how often they get archived and are reported as spam. These factors will affect the success of your email marketing campaign. So, how do you use Gmail to send emails? Keep reading to learn more.
First, use Gmail’s scheduling feature. It will allow you to schedule the delivery of your emails based on the time of day. To send an email on a certain day, simply click the arrow next to the “Send” button and select ‘Schedule Send’. Gmail will schedule the email according to its current time zone settings. This will save you time and effort responding to emails in complex situations.
When creating your emails, make sure to keep your subscribers’ interests in mind. Remember that Gmail analyzes the content of emails and the behavior of its users, so it will be useful to know what your subscribers are reading before you send them to them. Besides, the inbox tabs in Gmail make email marketing a lot more complicated, so you should try different types of emails from different addresses and make sure to maintain consistency across them.
Another thing to keep in mind when choosing the right tool is the cost. Email marketing software can cost a lot of money, but Gmail is free. If you can afford it, you can get an email marketing software with advanced features and low cost. Gmail is a great option for small businesses. Unlike other email marketing software, Gmail offers free email marketing tips. You may not even have to pay for the software.
When you are creating your emails, you can try to get more personal with them by creating merge fields using the Google Docs API or a Google App script. Creating a merge field may require some coding experience. Also, consider list segmentation, which helps you to send better-targeted emails. You can break down your list by interests, behaviors, and demographics. This way, you will be able to read your audience’s minds and tailor your emails to their interests.
To make email marketing with Gmail easier, you can create templates for mass emails. Gmail also has a handy contact app that lets you group your contacts. Simply write an email, select a group, and Gmail will send it to everyone on the list. If you have a lot of contacts, you can even create a mass-email template to save time. You can also use canned responses to insert the same message into your email, saving you a lot of time.
If you want to create an email list in a matter of seconds, you can try a free Gmail marketing tool. You just need to create an email list with a credible number of subscribers to use this software. Email finders and lead magnets are good options for generating emails for your campaigns. While these tools are useful, you don’t need to copy and paste them. Instead, try to be creative with your annotations and emails.
You can also customize your sender information. You can use your company name and email address if you wish. It makes it easier for customers to differentiate your emails from other ones. For instance, you can use your company’s name if you want to send promotional emails. Creating custom templates for your email marketing campaigns will help you create more customized emails. If you want to create more personal emailing, you can try BEE email templates. If you’re using Gmail, you can also share them on Facebook and Pinterest.
Make sure your subject line is interesting and attention-grabbing. People generally read a subject line before opening an email. You can use up to 40 characters in this space, but it’s better to make it more attention-grabbing by including a deadline or a teasing message. Whether you’re using a newsletter or sending emails, remember to use a strong call to action in your subject line to capture your subscribers’ attention.