If you want to create a more engaging and enjoyable user experience for your customers, you must use the best email marketing examples 2022. These emails should provide interactive content for subscribers to increase their click-through rate and create a bond with the company. A well-designed email can create brand loyalty and increase sales. Here are the best email examples of 2022. To learn more, read on:
For example, the Blizzard campaign uses storytelling to draw readers in and increase their engagement and conversion rates. This promo email incorporates images that match the customer’s needs. Using both copy and visuals to build engagement and conversion rate, Blizzard’s email is a great example of how to incorporate these elements. Personalization is also an important aspect of the campaign. By showing that the product or service is important to the recipient, it can rub off on them.
Another example of an engaging email is the Airbnb promotional campaign. With a clean design and minimal copy, this email stands out in the inbox. Airbnb’s marketing team focused their campaign on images and recommended natural locations, keeping social distancing in mind. The COVID-19 response in the email explains the company’s commitment to ethical marketing. Affirm’s email campaign demonstrates how design consistency can benefit your subscribers.
If you want your customers to open your emails, use a subhead that draws attention to the discount offer. The subhead includes important information, such as the time and date of the email, and reinforces that message by promoting the discount offer. If you want to increase your open rates, use emails that include a call to action or a link to the website. This way, your customers can easily purchase products without worrying about how much they cost.
Another example of a compelling email is Grammarly’s. This email uses double opt-in for its customers, which helps maintain deliverability of emails. The newsletter signup form captures visitors’ email addresses, but companies rarely verify the addresses. Double opt-in helps maintain sender reputation and email deliverability. So, you should always follow the rules for maintaining email deliverability and list hygiene. It is also a good practice to include multiple sign-up forms and promote the newsletter through various channels.
User-generated content is one of the easiest ways to increase organic traffic and convert more clients. Providing customers with positive feedback from other clients makes them feel more comfortable with a business. Newsletters have been considered the foundation of every marketing plan for years, and they offer marketers an excellent platform to share stories and share business insights. As a result, newsletters have become a valuable source of customer loyalty, and the best email marketing examples 2022 will take advantage of this trend.