A successful marketing email is all about conversions, and there are many ways to measure how well yours performs. In this article, we’ll look at two common metrics. Click-Through-Rate (CTR) and Open-Rate. Both metrics measure the number of subscribers who opened your email, or clicked on one of the links within it. The latter gives a clearer picture of whether or not your content is effective.
Open rate: The percentage of people who opened your email. This is the first metric you’ll want to track after you send it. A high deliverability rate means that your email list is valid. A low deliverability rate indicates that your email was blocked or was received by only a small segment of recipients. It’s important to audit your email list for invalid addresses and verify the quality of your contact list before sending it. Open Rate: This metric measures the number of people who actually opened your email, but it doesn’t do much for your business.
Email conversion rate: The number of recipients who click on the link in the email and take some action is the most common metric for determining the success of your campaign. If you’re promoting an event online, for example, a high conversion rate can indicate the effectiveness of call-to-action buttons in your marketing emails. Emails with a high conversion rate are likely to drive traffic to your website, so maximizing your conversion rate is essential for success.
Click-through rate: Another important metric for email marketers is the number of people who click on links in your emails. The higher the CTR, the more relevant your email is to your list. Emails with a CTA should monitor CTR as well. The CTA can be an update of your profile, confirming your email address, or purchasing a product. In this case, the CTR will be high, indicating your message is relevant to your target audience.
Unsubscribe rate: This is another important metric to track. If your marketing email has a high unsubscribe rate, it’s probably a sign of a weak message. People will always opt-out of your email because of several reasons. Some people just don’t want to receive your messages. Others may have overflowing inboxes, or they’re no longer interested in the subject line. If this is the case, you may want to reconsider your subject line or content.
The open rate is another metric to use. The open rate is a percentage of email recipients who actually opened your email. This metric can help you determine whether your subject lines are compelling enough to entice recipients to open your email. The higher the open rate, the more likely people are to read the message and respond positively. So, if you want to know how to improve your subject line, open rate is one of the metrics you should focus on.
Another metric to track is revenue generated through the email. Emails with higher revenue per email are more likely to convert if you’re targeting existing customers. If your audience isn’t interested in buying anything, they won’t click on the link in the email. So, when sending an email, remember to target them with the right content. For example, if an email is targeted to existing customers, you’d want to send birthday messages to them.
If you’re sending an email with a subject line related to product tips, for example, your open rate may be higher than the average email sent on the same topic. Interestingly, open rates can change depending on the time of day and the frequency of sending the email. You may also find that open rates fluctuate according to the time of day or the frequency of sending the email. These variables all have a bearing on your email’s effectiveness.
One way to determine the open rate is to test different subject lines. Try focusing on the words people would associate with your brand. If possible, use their name or city as part of the subject line. If you can, make the subject line as short as possible. A subject line should be no more than 50 characters. The subject line should be catchy and relevant. You can also make the subject line personal by making it personalised for each subscriber.