When sending out email campaigns, it is crucial to check your emails on different platforms. Do not forget to test font sizes, graphics, video, and flow. Don’t forget to check for common email marketing mistakes, which you should avoid at all costs. Here are three of the biggest mistakes to avoid:
First, never use buzzwords in your subject lines. Chances are, your customers are tired of clickbait headlines. Make your subject line as relevant and purposeful as possible. Don’t write in all caps – this will probably get caught in the SPAM filter, and your customers will never see it. Instead, make your email content as human as possible by avoiding jargon. If you want to create loyal customers, use a natural, friendly tone.
The next mistake to avoid is using personal email accounts for your business. While using personal email accounts might be cheaper, they can make your emails unpersonalized. Also, remember that not everyone wants to receive all your emails. An iMac user doesn’t necessarily want to receive emails from your iPhone. Instead, give them the choice to subscribe to the emails they want to read. You don’t want to lose customers because of an outdated email address.
Don’t undervalue your email subscribers. They are looking for information that’s useful to them. That’s why you must provide sufficient information about your product or service. If your emails are too brief, your subscribers may become bored and unsubscribe. If you want to increase your subscribers, it’s vital to provide valuable content. Otherwise, you will end up with a list that’s not interested in your products or services.
Finally, make sure your emails contain a clear Call to Action (CTA) and enticing content. Your readers may not click on the CTA if it is hidden in a corner. A slight change in color for the CTA can improve your open rates dramatically. Remember to test your emails with A/B testing to avoid any of these mistakes. This is an extremely crucial mistake to avoid in email marketing.
Don’t forget that email marketing requires investment. Don’t waste your time and money on emails that get opened but never clicked on. If you want to send out a high-quality email campaign, you need to avoid these common mistakes. By focusing on relationship building and creating a good balance between product offers and useful content, you will be rewarded with increased revenue. And, if you’re planning on using email marketing for your next marketing campaign, don’t forget about these 11 email marketing mistakes.
You should always make sure that your emails are mobile-friendly. More than half of the world’s searches take place on mobile devices. If your emails don’t load properly on mobile devices, you’ll lose subscribers fast. It’s also wise to test your subject line and CTA button using A/B testing tools. You’ll never know what works better for your subscribers. There’s no point in sending emails that don’t make sense!
Finally, remember to use images sparingly. Although images make your marketing emails look more appealing, some recipients block them. When this happens, you can use alt text instead of images. But don’t use too many images, as this could result in blank emails. Images with low resolution will also not look professional. Moreover, they tend to get blocked by spam filters. Make sure that you keep the size of your images within 600KB or less.
Another email marketing mistake that beginners must avoid is duplicating emails. It’s tempting to duplicate an existing email and use it as a template, but this approach usually leads to mistakes and makes it difficult to keep track of them. In this case, you may end up sending a generic email to a different audience than you intended. In the end, your audience will never know the difference. Besides, it’s unlikely that the recipients will read it.
If unsubscribing rates are high, it’s time to find out why. If your email content is becoming more generic, subscribers might get bored and start to unsubscribe. Make sure that you understand the reason behind this and avoid these common email marketing mistakes. If you can avoid them, you’ll be better off in the long run. And don’t forget to respect your subscribers’ wishes and privacy laws!
Lastly, emails should never be sent without prior planning. A poorly planned email campaign will result in a higher unsubscribe rate and a low engagement rate. Make sure you plan your campaigns well and make sure that you write effective copy and use the right images to get the best results. And don’t forget to proofread and edit your emails if they don’t follow the rules. Don’t forget to avoid slang, poor grammar, and improper formatting.