Top 5 Email Marketing Services For Small Businesses

Email marketing services

Email marketing is an invaluable resource for businesses that want to boost brand awareness, generate leads and boost sales. It also serves to cultivate relationships with customers, keep them engaged between purchases, or send out surveys and feedback forms. Email marketing provides businesses with numerous advantages over other communication methods.

It is essential to find an email marketing service with features and functionality tailored to your requirements. To do this, take into account your objectives and budget.


Moosend is an email marketing service that offers automation and real-time analytics. It also gives users access to various templates for creating successful campaigns. Furthermore, the platform features segmentation tools and web tracking so users can customize their campaigns based on customer behavior.

Moosend email editor is a drag-and-drop builder that enables users to quickly create emails, newsletters and landing pages. Furthermore, they have the freedom to customize their templates according to their business and brand style.

Conditional blocks allow marketers to send customized content directly to subscribers based on their data. These tools help reduce costs and boost email effectiveness by sending targeted messages tailored towards specific subscribers.

Moosend provides a user-friendly mobile interface that makes designing and testing their emails quick and effortless. The email campaign dashboard displays an overview of planned and previous broadcasts, along with the number of subscribers.

Another outstanding feature is Moosend’s automation workflows, which enable users to automate repetitive tasks in their email marketing initiatives. Furthermore, they can track real-time metrics like open rates and click-through rates to guarantee their emails are successful in attracting new customers.

The Moosend dashboard offers an accessible and intuitive user interface to track their campaigns in one place. It also includes reports such as campaign performance by country, geolocation data, and click maps – to name a few.

This feature is ideal for small businesses that wish to expand their email lists and reach new audiences. Furthermore, it enables them to gain insight into customer preferences and enhance product offerings accordingly.

They can monitor the performance of their campaigns in detail, including how much revenue was generated through email campaigns. Furthermore, they can view which email clients their subscribers use.

Moosend’s free plan is ideal for those just beginning their email marketing campaigns, but upgrading to the paid version as soon as possible unlocks more advanced features. While it does not include phone or priority support, Moosend offers more robust automation workflows than some of its competitors.


Mailchimp is one of the most popular email marketing services available today. It’s user-friendly and offers a comprehensive set of features, making it an ideal choice for small businesses.

Email marketing with SendGrid provides basic features like sending broadcast emails, managing lists and subscribers, as well as creating simple automation sequences. Furthermore, its platform has ecommerce integrations for selling products online and taking payments via its platform.

Users can create opt-in web forms to collect email addresses and store information about their customers, which can then be utilized for future marketing campaigns. Furthermore, they have the ability to segment their lists according to type and industry.

They offer an easy way to customize email campaigns with their drag-and-drop templates and free image database. Furthermore, they offer multivariate testing capabilities for advanced ecommerce merchants and marketers who wish to send multiple variations of an email simultaneously.

Mailchimp provides analytics to monitor campaign performance and analyze subscriber data. You can view things like an overview of email opens, clicks, unsubscribes, as well as statistics on product purchases from your campaigns. With Mailchimp’s email campaigns, it is easier than ever for you to improve them for better results.

The platform also supports Behavioral Targeting, which lets you automate follow-ups based on customer behavior or inaction. For instance, sending a reminder to someone who hasn’t bought in some time or activating coupons for people who have made past purchases are just two examples of how Behavioral Targeting can be utilized.

Personalizing your messages with MailChimp also allows for the storage of data on each individual in your list, such as their name and email address. This enables you to send tailored content individually without having to rewrite it each time.

Mailchimp is an excellent option for small businesses with basic email marketing needs, though it does have some drawbacks. Its pricing plans are very budget friendly, making it ideal for new businesses wanting to test out email marketing before investing in more costly solutions.

Mailchimp offers a free plan that includes up to 2,000 subscribers and 10,000 sends per month for small businesses. Additionally, this plan comes with additional features like website builder and creative assistant; alternatively, you can upgrade to the paid version.


ActiveCampaign is an impressive email marketing service with numerous features and useful tools. It’s the ideal option for businesses looking to automate their campaigns in order to boost conversions and sales.

Its email builder makes it simple for anyone to create visually appealing and engaging emails. Plus, it has an extensive library of templates tailored for different types of campaigns such as classic newsletters or one-to-one messages, plus segmentation options and helpful split testing capabilities.

You can send automated emails using the site message feature, allowing you to target users while they’re actively engaged on your website. This can be extremely beneficial for retargeting people who’ve visited certain pages or clicked on offers in order to encourage them to make a purchase.

ActiveCampaign’s automation interface is a standout feature, enabling you to create automated workflows to follow up with contacts automatically. This can be beneficial for promoting special events, advertising flash sales or reminding people about appointments and important dates.

The platform’s responsive forms make it simple to collect contact details from your audience. You can create custom fields and customize the form based on their interests and demographics. Plus, if you use Shopify, ActiveCampaign even automatically embeds a form into your store’s checkout page!

In addition to sending emails, you can track and analyze your campaign’s results in real-time. This gives you a comprehensive view of how well your marketing initiatives are performing so that you can quickly improve them as needed.

ActiveCampaign’s advanced list segmentation tools let you target specific groups of your subscribers. For instance, you can segment your list based on email opens, contact information and location to name a few!

It also features a comprehensive CRM that keeps track of your data and streamlines sales processes. Its lead scoring and social data can assist sales teams in making faster decisions, while its integration with email marketing tools enables them to act on leads faster.

ActiveCampaign’s pricing plan is tiered, but first-time users can try it out for 14 days before being charged. They provide various support options like phone and live chat support as well as a directory of certified consultants.

Benchmark Email

Benchmark Email is an intuitive email marketing platform that makes creating, sending and tracking campaigns a breeze. It boasts plenty of features designed with small businesses in mind such as email segmentation, automation and smart content creation. Plus it boasts 1500+ integrations plus customer support available via phone, live chat or email.

Benchmark offers both free and paid plans for its services, starting at a monthly price. The free plan provides basic email marketing features as well as limited automations; whereas, the paid versions provide more advanced automation tools along with the ability to create custom campaigns.

There are 221 email templates to choose from, organized by industry and occasion. The drag-and-drop interface makes designing your email a breeze; you can even add a background image and customize the color of your message.

The interface is fully responsive, so your emails will look great no matter the device. There are a few add-ons you can purchase if desired; such as testing how your emails appear across different devices ($14) or hosting images ($5 per month).

Benchmark’s robust anti-spam measures are an outstanding benefit. You must confirm that each contact on your list gave consent for you to email them before using their data, and the service also keeps your IP address private in order to prevent spam from reaching its intended audience.

The free plan includes a landing page builder and basic automations, while the Pro plan unlocks more features at an affordable cost. Paid subscribers also gain access to our searchable knowledge base, live/recorded webinars, email deliverability monitoring, and email deliverability optimization tools.